cI had a meeting the other day with a public relations professional where we discussed the importance of branding your company. The way branding is applied has changed over the past decade. Previously, it was applying the same look to all of your company’s products (slap a logo on it…it’s branded!). However today, it is not the look of your company you need to sell…but the experience.

Grandé White Chocolate Mocha Frappuccino To Go!

Think of Starbucks…a well-branded company. They sell an experience. You enter the store to the aroma of delicious coffees and cappuccinos. You speak the “Starbucks” lingo to order your beverage. Then relaxing in the comfortable setting of the lounge area, you sip on your grande caramel macchiato, while connecting to the Starbucks wireless internet connection to check your morning e-mail. That my friends…is an experience!

The scenario above is one everyone can picture in their mind when I say the word “Starbucks”.  So how do we brand ourselves at Riddle Brothers?

The Riddle Brothers Brand 

We work hard - When we are contracted to do a Web site or design/development job, we get started right away and work to finish it.

We keep you informed - After receiving a payment deposit, we do not dissapear off the face of the earth, with the client needing to poke and prod to receive updates on their project’s status. We communicate to the client each and every time progress is made with their job.

We educate - It is our job to know how the Web operates, what makes a Web site accessible and how to make it more visible to the world. Tell us what you want, and we’ll work with you to put your company’s information and brand online…telling you exactly what we are doing along the way.

Work Hard. Inform. Educate. Three characteristics I know that I would require of a company I am paying any amount of money.  We are proud to embrace our brand, and apply it to all of our work…from the smallest brochure design to the largest e-commerce Web site.